Communication, Media & Advertising Services Policy

1. RCS Messaging Services

Digisetu provides Rich Communication Services (RCS) messaging through authorized telecom and technology partners.

Customers agree that:

• All RCS campaigns must comply with applicable laws, telecom regulations, and operator guidelines.
• Customer is solely responsible for obtaining recipient consent before sending communications.
• Digisetu does not guarantee message delivery, open rates, click-through rates, or customer engagement.
• Telecom operators and platform providers may reject, delay, suspend, or block campaigns without prior notice.
• Charges incurred for approved or submitted campaigns are non-refundable.
• Digisetu reserves the right to reject any campaign that may violate legal, regulatory, or operator policies.

2. Bulk SMS Services

Customers using Bulk SMS services agree that:

• Messages may only be sent to recipients who have provided lawful consent where required.
• Promotional SMS campaigns must comply with TRAI regulations and DLT requirements.
• Customer is responsible for maintaining consent records.
• Digisetu is not responsible for message filtering, operator blocking, delivery delays, or telecom network failures.
• Submitted SMS traffic is considered consumed and is non-refundable.
• Sender IDs, templates, and content must comply with applicable regulations.
• Violation of telecom regulations may result in immediate account suspension without refund.

3. WhatsApp Business Messaging

Customers acknowledge that:

• WhatsApp messaging services are governed by Meta policies and applicable laws.
• Template approvals, quality ratings, messaging limits, and account restrictions are controlled by Meta.
• Digisetu cannot guarantee template approvals or account quality scores.
• Any suspension or restriction imposed by Meta shall not create refund obligations for Digisetu.
• Customer remains responsible for obtaining lawful recipient consent.

4. FM Radio Advertising Services

Digisetu may facilitate advertising placements on FM radio stations through media partners.

Customers acknowledge that:

• Advertising slots are subject to inventory availability.
• Creative approvals may be required by broadcasters and regulators.
• Once a booking is confirmed with a radio station, it becomes non-cancellable and non-refundable.
• Broadcast schedules may change due to programming, operational, regulatory, or technical reasons.
• Digisetu is not responsible for interruptions caused by broadcasters, government directives, or force majeure events.
• Audience reach, impressions, lead generation, and campaign performance cannot be guaranteed.

5. On-Screen Advertising Services

On-screen advertising includes:

• Cinema advertising
• LED screen advertising
• Mall display advertising
• Transit advertising
• Digital display network advertising
• Public-screen advertising

Customers acknowledge that:

• Availability depends on venue operators and advertising partners.
• Creative approvals may be required before publication.
• Once inventory is booked and confirmed, payments become non-refundable.
• Digisetu does not guarantee audience attendance, impressions, engagement, or conversion rates.
• Venue operators may modify display schedules due to operational requirements.

6. Newspaper Advertising Services

Digisetu may arrange newspaper advertising through publishers and media agencies.

Customers agree that:

• Advertisement publication is subject to publisher approval.
• Publishers may reject advertisements that violate editorial, legal, or regulatory standards.
• Once an advertisement is booked and submitted to the publisher, cancellation may not be possible.
• Newspaper advertising charges become non-refundable after publisher confirmation.
• Digisetu is not responsible for printing errors caused by publishers after final customer approval.
• Circulation figures and readership statistics are controlled by publishers and independent industry bodies.

7. Advertising Content Responsibility

Customers are solely responsible for ensuring that advertising materials:

• Are accurate and truthful.
• Do not infringe intellectual property rights.
• Do not contain misleading claims.
• Comply with applicable advertising laws.
• Comply with consumer protection regulations.
• Do not violate religious, cultural, political, or public-order restrictions.

Customer shall indemnify Digisetu against any claims, penalties, investigations, or legal proceedings arising from advertising content supplied by the Customer.

8. Campaign Performance Disclaimer

Digisetu does not guarantee:

• Sales increases
• Lead generation
• Customer acquisition
• Conversion rates
• Return on investment (ROI)
• Brand awareness outcomes
• Market penetration results

Campaign performance depends on multiple factors outside Digisetu’s control.

9. Third-Party Media Providers

Digisetu acts as an intermediary and service provider in connection with:

• Telecom operators
• RCS providers
• SMS gateways
• Radio broadcasters
• Newspaper publishers
• Cinema advertising networks
• Digital display operators
• Media buying agencies

Digisetu shall not be liable for:

• Service interruptions
• Inventory shortages
• Publisher decisions
• Broadcast changes
• Delivery failures
• Regulatory restrictions
• Third-party policy changes

10. Non-Refundable Media Commitments

Unless otherwise agreed in writing, the following become non-refundable once confirmed:

• RCS campaigns
• Bulk SMS campaigns
• WhatsApp messaging charges
• FM advertising bookings
• Newspaper advertisement bookings
• Cinema advertising bookings
• LED screen advertising bookings
• Publisher commitments
• Media buying commitments

Any exception shall be solely at Digisetu’s discretion and subject to recovery from the relevant media partner.

Questions or concerns?

Email [email protected] with the subject line “Communication & Media Policy” and our team will respond within 7 working days.